Sales Skills: Key Elements

Course Overview

 

With the evolving sales strategies, it’s vital to understand the updated skills set required in the competitive market. This course will help in developing basic to advanced selling skills, along with enhancing competence of new sales professionals.

 

Course Content

 

• Essential Selling Skills
• Selling Skills - Features and Benefits
• Understanding Customer Needs
• 5 major mistakes to avoid
• Exploring new clients

 

Who should attend?

 

Merchandisers, Sales Executive, Team Leaders, Visual Merchandisers

 

Benefits of Attending

 

At the end of the program, the Delegates will be able to:

 

• Absorb fully the foundation knowledge of essential selling skills
• Understand methods of identifying Customer needs and wants
• Learn how to approach new clients through networking and professional conduct
• Use target driven techniques to achieve higher sales

 

Advanced Selling Skills

 

Course Overview

                                                                                

Sales team is lifeblood for any and every business in the market. In these challenging times, differing consumer moves have to be anticipated and readily responded to. In such a situation, higher selling skills helps in winning the business without diminishing the market expectations.

 

Course Content

 

• What is Sales?
• What are Selling Skills?
• Common Mistakes in Selling Process
• Managing Sales Accounts and Meetings
• How and what to pitch?

 

Who should attend?

 

Sales people, Merchandiser, Sales Executive, Team Leader

 

Benefits of Attending

 

At the end of the program, Delegates will be able to:

 

• Plan the formula for sales goals and hindering the success
• Improve performance in presentations and meetings with clients
• Initialize pivotal approaches to build sales goals
• Managebetter the sales account on ongoing projects

Fundamentals of Retail Sales Management

 

Course Overview

 

Understanding and promoting your goods to the consumers plays an important role in the retail world. To help enhance the same and improve the management strategy for growing business, Retail Management program plays a crucial role. It helps in the process to distribute not only successful business but helps in gaining trust in the consumer as well.

 

Content

• Sales Management Cycle
• Organizing secure sales activities
• Sales plan module and effective measures
• Strategy development
• Modern Research analysis
• Price competition and comparison
• Developing sales and after sales services

 

Who should attend?

 

Senior and Middle level Retail Managers and coordinators

 

Benefits of Attending

 

At the end of the program, Delegates will be able to:

 

 

 

 

 

 

 

Customer Relationship Management

 

Course Overview

 

Motivated and well-trained, incentivized staff will work well for achieving customer satisfaction. Customer relationship is a sensitive domain, and must be given due importance, as a firm’s growth invariably depends on maintaining the existing customer base and growing it.

 

Course Content

 

• Why Clients are important?
• Why maintain excellent business relationships with clients?
• Understanding Clients behavior
• How to maintain and improvise terms with clients?
• Why after sales service is vital to maintain relationships?

 

Who should attend?

 

Customer service department, sales representative, credit and collections

 

Benefits of Attending

 

At the end of the program, Delegates will be able to:

 

• Score better customer satisfaction cycle
• Act more productively as per clients behavior
• Manage well the turnover risk by clients

Product Knowledge: Key Elements

 

Course Overview

 

Product knowledge plays a vital role in sales profession. Without knowledge, professionals are unable to develop confidence in their product. This course helps in building strong knowledge and features that is a basic and most crucial domain of their profession.

 

Course Content

 

• Discussing purpose and importance of Product Knowledge
• Listing the products and features
• Explaining the service of each product
• Preparing questions and discussion on Flip Chart
• Role play

 

Who should attend?

 

Sales professionals, Marketing Professionals, Team Leaders

 

Benefits of Attending

 

At the end of the program, Delegates will be able to:

 

• Develop ways to get more familiar with each product offering
• Update their sales pitch after gathering complete information
• Attract customers by comparing features with those of other competitors

Understanding Consumer Behavior

 

Course Overview

 

The study of individuals or group of consumers helps in analyzing what they are actually looking for and not what we think they want. This course helps in understanding the behavior of a consumer in order to plan better marketing campaigns.

 

Course Content

 

• How does the Psychology of Consumer works?
• Factors influencing Consumer Behavior
• Applications of Consumer Behavior
• Impact of Consumer Behavior
• Consumer Research Methods

 

Who should attend?

 

Sales Managers, Marketing Manager, Head of Sales Department, Buyers, Head of Marketing Team

 

Benefits of Attending

 

At the end of the program, Delegates will be able to:

 

• Determine what Consumer really wants
• Analyze the consumer behavior while shopping
• Appreciate better how limitations of the market knowledge influence Consumer
• Improve and effectively adapt to better sales/marketing strategies in order to reach out better to consumers

Strategic Sales Pitch

 

Course Overview

 

No matter how good your product is, until and unless your customers are aware of it, it won’t sell. This course will help sales professionals to develop the Sales Pitch that results in winning customers’ trust and coaxing them towards purchase. Knowledge will succeed only when holding hands with sound sales strategies and pitch.

 

Course Content

 

• How to carefully contrast a pitch
• Confidence is all it takes
• Adding salt to the wound
• Discussing better ways
• Genius is the way to dazzle them
• Create value

 

Who should attend?

 

Sales professionals

 

Benefits of Attending

 

At the end of the program, Delegates will be able to:

 

• Unearth the customer’s fears
• Address the concerns in order to convince the customer to buy
• Craft a convincing sales pitch to ensure value for money

Consumer is always right

 

Course Overview

 

It is very important to listen to the customers, what they want before actually pitching your product. This course will help in understanding the customer’s specific requirements, and that they are always right. It’s important to show to the customers that they are valued. This course elaborates why comfort of the customer is more important than just selling your product – especially in the long term.

 

Course Content

 

• Top reasons why the customer is always right
• Ways to show your customer that they’re always right
• Listening to customers before pitching
• Take your time
• Get ready for next step
• Case Studies

 

Who should attend?

 

Merchandisers, Head of sales, Executive, Team Leaders

 

Benefits of Attending

 

At the end of the program, Delegates will be able to:

 

• Address the sales process with the right attitude.
• Improve and help in strategizing their sales pitch
• Build higher confidence with the customers
• Maintain stronger terms with customers which will lead to better networking

 

Developing and managing a successful sales team

 

Course Overview

 

Highly-driven sales professionals, being ambitious, value freedom and independence, which leads to a complex task of managing their talent. It’s a complex but essential task to perform in order to effectively track their performance and enable them to engage for more in the firm. This course helps in developing excellent sales team and managing their expectations and critical decisions.

 

Course Content

 

• The need of a great Manager for great sales Team
• Developing Emotional Intelligence
• Understanding the personality of the employee
• Tailored Motivators
• Creating healthy competitions and recognizing achievements
• Don’t boss them around, rather be a mentor

 

Who should attend?

 

Team Builders, Sales Executives, Sales Manager

 

Benefits of Attending

 

At the end of the program, Delegates will be able to:

 

• Manage driven and ambitious sales professionals
• Provide for a motivated sales team
• Make the personal and emotional connection leading to a more productive sales team

Motivation and taking ownership of responsibilities

 

Course Overview:

 

Merchandisers represent a vital component of a retail trade organization’s success, being the company’s point of direct contact with the consumer. Their motivation level plays a major role in the eventual attainment of objectives. This course is designed to provide overarching and inter-connected aspects of the domain of a merchandiser’s role that will enable them to fulfill their task with diligence, and effectively.

 

Course Content:

 

• Motivation – what is it, and how important?
• Drivers of Motivation
• Merchandiser’s frame of reference
• Interplay with impact on potential customers
• How to keep motivation levels high
• Planning the project, the day, and the sales contact delivery
• How to measure own performance and check alignment with targets
• Remedial action – avenues
• Overall Review – Periodical

 

 

Who should attend?

 

Sales representatives, Sales executives, Sales & Marketing Managers

 

Benefits of Attending

 

At the end of the program, Delegates will be able to:

 

• Plan their work with the right attitude and confidence.
• Reflect positively on the routine tasks and seek self-improvement.
• Track better their own performance in the short term.
• Maximize their sales potential for the firm.